Mission & Vision

What is inside of our Haircare: 
We use plant-derived, natural and organic ingredients in all products, however, our products are not considered ALL natural or organic.
VEGAN-Friendly: Most of our products are vegan friendly (no honey, beeswax, goats milk or animal protein that can cause allergies in people with sensitive skin)
NATURAL-Friendly: Our products do not contain: mineral oil, or damaging sulfates, DEA, petroleum, synthetic colors, or drying alcohols. Fragrances used are phthalate-free.
CRUELTY FREE: We do not test on animals

Mission Statement:

The Human of Color hair care is a plant- derived hair care line that caters to the textured and curly head community. We provide moisture retention, shine and stimulating growth, throughout our complete product line in every step of the stage. We also focus on health, wellness and self esteem for our community through inclusive haircare.


Vision Statement:
When you hold a bottle of The Human Of Color product, you're embracing a brand that advocates for social justice, equal opportunity, and economic empowerment within the Black community. Our commitment extends beyond individuals to include retail and wholesale partnerships with universities, colleges, hospitals, and community-facing companies. We recognize the importance of supporting health, wellness, and self-esteem in these diverse settings.
The Human Of Color Haircare, developed by a textured-headed entrepreneur who understands the unique needs of our customers, offers plant-derived, natural, and organic products. Our line is meticulously crafted to cater to the needs of all textured and curly-haired individuals, providing essential benefits such as Moisture Retention, Shine, and Growth.
As part of our mission to foster positive change, The Human Of Color Haircare is dedicated to closing the financial gap within the Black community. By circulating our dollars within our community, we contribute to the economic empowerment of textured and curly-headed individuals. Moreover, we proudly collaborate with universities, colleges, hospitals, and community-facing companies to promote diversity and inclusion.
In addition to our commitment to social impact, we go beyond by donating a portion of our profits to the Human of Color Foundation. This foundation aims to support various initiatives, further promoting social justice, equality, and empowerment.
In choosing The Human Of Color Haircare, you're not only selecting products that meet your unique hair needs but also contributing to a larger movement toward positive social change.


Core Values:
Guest Service, Satisfaction & Value
We work hard to provide The Human Of Color Haircare customers with an exceptional level of guest service via online and in-person ( stores). We listen, we anticipate, and we truly enjoy assisting you to the best of our ability. We also structure our prices to be as straightforward and inclusive as possible, as well as competitive for what we offer. All of this helps us to achieve a very high level of customer satisfaction.

Community Involvement
The Human Of Color Haircare recognizes that we are a small part of a greater community — and that’s not just our immediate community, but the entire Mid-West area and beyond. As a moving part of our community, we do what we can to give back by participating in charities, donating services and products, and sharing our time.

Teachable and Learning Environment
The Human Of Color Hair focus on fun and balance. We stress the need for a work/life balance, making sure that what each person who works for us gets to do what they love every minute of the day. Creating opportunity to support our youth by internships and scholarships that impart passion and vision that fuels goodness into the future.

The Human Of Color Haircare takes personal responsibility for our actions, our words and our performance. We show leadership through our actions, We actively engage in discussions and follow through on commitments, We communicate in an honest and authentic manner.

The Human Of Color Haircare is brave enough to challenge the status quo and we embrace change. We think innovatively, We ask: Why? And we ask: Why not?